CSR Solutions database

Title:  Civil cooperation – a long-term commitment 
Sub heading:  Budapest Bank, through its various foundations and within the framework of its cooperation with civil organizations, supports the work of the civil sector with tens of millions of forints each year. 
Company:  Budapest Bank Nyrt. 
Problem:  The principle of regularity is often not followed in corporations’ CSR systems, or takes a back seat to other matters. Due to the general, mostly negative, social judgment of banks and their loan products, it is especially difficult for banks to be a credible supporter of civil initiatives. A long-term commitment, or even the creation of a charity drive linked to a product, can make a bank credible in supporting a cause represented by a given civil initiative. 
Solution:  The bank came into contact with the Volunteer Center Foundation (ÖKA) in 2009 with relation to the Volunteerism Award competition, where Budapest Bank was the first winner of the corporate category with its Day of Care action program, its corporate volunteer program that had been in operation for more than a decade. Since volunteering is an integral part of Budapest Bank’s corporate culture, the bank stood behind the initiative as a supporter of the award, thus helping to promote wider acceptance of the role of volunteering in society. In addition to financial and professional assistance, in 2010 the bank also recognized the private individual who contributed the most to promoting equal opportunities with his volunteer work. Furthermore, this year the bank and ÖKA together joined the European Year of Volunteering 2011 program series, as the first step of which they jointly participated in the Hungarian event of the European Commission’s Volunteering Tour, which covers more than 20 countries. Supporting children also plays an important role in the bank’s CSR strategy. The financial institution has been supporting the Peter Cerny Foundation since 2005: with the bank’s assistance, the organization has fitted several ambulances for premature babies with the necessary life-saving equipment over the years. As a committed supporter of the labor market integration of women, Budapest Bank launched its “Dobbantó” training series in 2010 in cooperation with the SEED Small Enterprise Development Foundation, during the course of which competency development trainings and club events for women entrepreneurs have been held so far in Budapest and Békéscsaba. The bank’s other civil partners include the United Way Hungary Foundation, the Hungarian Red Cross, the LEA Foundation and the Hungarian Maltese Charity Service, with which the bank cooperates in various charity actions. 
Co-operation:  Volunteer Center Foundation (ÖKA), Peter Cerny Foundation, SEED Small Enterprise Development Foundation, United Way Hungary Foundation, Hungarian Red Cross, Hungarian Maltese Charity Service, LEA Foundation. 
Challenges:  Budapest Bank is approached by many civil organizations each year taking up positive causes, but unfortunately no company is able to stand behind every good cause. Therefore, those cooperations have to be selected that are for the long term and fit organically into the bank’s CSR strategy.
Benefits:  With background support from the bank, civil organizations can concentrate on their professional work, while the bank, with the practical realization of its value propositions, strengthens its to-the-point approach and value-creating attitude. 
Topic:  civil-vállalati együttműködés 
Industry:  pénzügyi szolgáltatás 
Place of implementation:  Magyarország 
Date of implementation:  Continuous 
More information:  http://www.budapestbank.hu 
Contact person:  Ágnes Szigeti
Manager of internal communication, Budapest Bank
+36 1 450 6098